CHECK OUT THE INNOVATION MELTDOWN VIDEO HERE
“New packaging, created by London based brand design agency, Williams Murray Hamm, will be unveiled at the start of February making JuiceBurst ‘the world’s first digitally interactive soft drink brand.’ New to the industry, the interactive labelling will be incorporated across the entire JuiceBurst range. The fruit on each label will literally burst off-pack for consumers who have the easy-to-download Blippar app on their smart phones. The exploding fruit will reveal links to JuiceBurst social media channels inviting further consumer engagement including consumer competitions.
Jon Evans, Marketing Director for Purity Soft Drinks and ex Britvic Head of Seed Brands, explains: “We are extremely excited about bringing Blippar technology into the soft drinks sector. It’s something our core target audience, 18 to 24 year olds, know all about and use frequently via their smart phones. By completely overhauling our packaging and making it interactive we feel it will not only stand out on shelf and in-store but also create greater engagement with our consumers.” – thedieline
Bezeq, the biggest communications company in Israel launched its new cellular plan, so our presenter called Israel mobile users to tell them about it
Agency: Grey, Tel Aviv, Israel
“Our brief was to promote Bezeq’s new cellular services. We’ve decided to use our presenter in order to “call” Israeli mobile users and tell them about the new service. Technically we used “in app takeover banner” and made it look like an incoming phone call. When the user clicked on the banner to “answer”, the voice from the other side of the line was of our presenter giving few various versions of humoristic monologs that end up with a call for action to join the new service.”
Target introduces “The Everyday Collection” campaign, where groceries and everyday items were highlighted in an entirely new way. Target is pushing its food, laundry detergent and other groceries in a national ad campaign that pokes fun at high-fashion advertising by featuring models interacting with everyday products.
Target also continues to bring the campaign to life with an online event, a runway show inspired by everyday tweets.
“A genius recruitment campaign by Ogilvy Brussels who targeted young designers illegally downloading creative software suites by uploading fake files onto the most popular pirate sharing sites for the wanted applications. Not only it prevented them from becoming criminals and wasting time in the numbness of unemployment, but it also offered them a much better opportunity: a job at Ogilvy”
To increase digital presence and engagement, Arkaden shopping mall allowed their customers to shoot the fall campaign. One lucky winner was elected — his or her picture was then published.